cell technology

How can social entrepreneurs drive the adoption of their mobile activism tools? Participants in Ashoka’s Social Entrepreneurship Twitter chat identified several key themes. Broadly speaking, the key drivers of adoption fall into three categories: design, distribution and context.

Product Design
All forms of entrepreneurship depend on finding an unmet need and successfully satisfying it. @metameerkat suggested that involving beneficiaries in the design process will help to increase subsequent adoption. I found that to be true when I designed a web application for Baxter Healthcare. By getting out into the field and talking directly to hemophilia patients, their caregivers, and their healthcare providers, I discovered that the patients and caregivers wanted an easy way to enter repetitive treatment information, while doctors wanted reliable diagnostic data. Fortunately, our development team was able to create a solution that met both needs and led to increased customer satisfaction.