Alex Brown, the Welfare of Horses and the Effect of Social Media

In this interview from Knowledge@Wharton, Alex Brown, owner of the website Alex Brown Racing, dedicated to the welfare of horses (and saving them from the slaughter house), gives us a first hand account of his experience building the website and its popularity using social media tools including Wikis, discussion forums, YouTube Contests and Twitter.

What I really like about this video is how open Alex is about the mistakes he made, the difficulties experienced, and more importantly, how he used these tools to help raise funds for the cause.

If you're a social media veteran, you might find some of the tips Alex shares elementary, but if you're new, this is a video you want to watch to understand the decision-making process involved which led Alex to use the platforms he does today. (And it's not every day that people talk about how they raise funds with these tools.) Enjoy!

By Su Yuen, CHIN (suyuen@gmail.com)